How Shiprocket's RocketFuel Programme Fuelling D2C Growth

SUMMARY

As India is now home to more than 100 Mn online shoppers, the D2C market is estimated to grow exponentially and hit $100 Bn by 2025, accounting for 60% of the ecommerce opportunity.

Delhi-based Shiprocket, a third-party logistics (3PL) service provider and an ecommerce/D2C enabler, has come up with a hand-holding initiative in the form of the RocketFuel Accelerator programme.

RocketFuel will be shortlisting more startups and plans to commence the second batch in the coming months.

In the past few years, more than 800 new-age, digital-first Indian brands have done away with business intermediaries and taken the direct-to-consumer (D2C) route to ensure greater operational efficiency, more control on profit and expenditure, and effective customer engagement. The D2C format, an ecommerce spin-off of sorts, has been here for the past few years. But it has flourished most during pandemic times after offline operations came to a shuddering halt and businesses resorted to online selling almost overnight.

The D2C growth has been further fuelled by the shift in consumer mindset as people have opted for online shopping for the sake of safety and convenience. As India is now home to more than 100 Mn online shoppers, the D2C market is estimated to grow exponentially and hit $100 Bn by 2025, accounting for 60% of the ecommerce opportunity.