State Of Indian Ecommerce Report Q1 2024, InFocus: Fashion Ecommerce
The ecommerce landscape in India has undergone a remarkable evolution, expanding beyond tier 1 cities to encompass tier 2 cities and beyond, witnessing significant growth in both sellers and buyers. Projections suggest that the total addressable market for the Indian ecommerce sector will surpass $400 Bn by 2030, with an estimated CAGR of 19% from 2022 onward. By 2030, India is anticipated to have over 500 Mn online shoppers. Notably, the Fashion Apparel & Accessories segment is poised for substantial expansion, projected to exceed $112 Bn by 2030. This report delves into the current state of the ecommerce sector amidst a prolonged funding downturn. Specifically, it focuses on prominent fashion ecommerce startups and their impact on reshaping the sector's landscape.


