How Omnivio Is Helping Brands Nail Speed & Experience In The Quick Commerce Era

In a digital-first economy, more businesses are doubling down on real-time visibility and data-driven insights to enhance efficiency and unlock growth. These new-age ventures bypass on-premise legacy systems and opt for cloud-native platforms that offer SaaS solutions to ensure speed, scale and cost advantage.

Consider India’s retail industry, for instance. Earlier, it was a largely fragmented, brick-and-mortar landscape where fast-scaling consumer brands faced mounting growth challenges until ecommerce/digital commerce set in. However, quick and seamless digital purchases meant little for savvy shoppers before the logistics industry caught up — going tech-first to match the pace and convenience of online transactions.  

The next wave of disruption transformed the retail and logistics industries, driven by the surge of direct-to-consumer (D2C) brands and quick-commerce delivery models. But managing omnichannel retail — spanning D2C websites, ecommerce marketplaces, q-commerce platforms and modern trade — was anything but easy. 

However, Sidhartha Bhimania and Anuj Jain, veterans of Snapdeal, Pickrr and the Landmark Group, believed an AI-powered platform could offer a fix by acting as the connective tissue for every business component.

After witnessing how siloed systems and operational blindspots led to inefficient decisions, low margins and poor customer experience, the duo set up Omnivio, a SaaS startup in the cloud providing an AI-powered omnichannel control tower that lets brands see — and act on — data across sales, inventory, financials, operations, etc. The founders have named their flagship product Optimisation as a Service (OaaS), which redefines omnichannel commerce for B2B clients. 

The Noida-based startup integrates sales, sales, inventory, financials and supply chain data via APIs, providing real-time visibility, deep data analytics and actionable insights. With a focus on optimising operations and financial performance, Omnivio tracks key performance indicators (KPIs) to help businesses make data-driven decisions while automating critical workflows.

Another key offering is q-commerce enablement for D2C brands. The platform provides an integrated suite of solutions that monitors and optimises every aspect of a brand’s q-commerce journey and ensures an industry-standard experience on D2C websites. In the process, it helps brands sidestep steep commissions and regain control over logistics and fulfilment (more on Omnivio’s core offerings later).

The startup has adopted a subscription-based revenue model. The number of modules and the complexity of operations determine the pricing, while Omnivio guarantees customised solutions and a strong return on investment. The company has posted a robust financial performance, recording revenue of INR 8.5 Cr for FY25, marking a significant 81% YoY growth from INR 4.7 Cr in the previous fiscal.

Buoyed by this strong momentum, the startup has unveiled ambitious expansion plans for FY26, targeting a threefold increase in its customer base alongside projecting revenue growth of 150%.

Omnivio is backed by early stage VC players and has raised a little over $1.4 Mn across two funding rounds. The platform secured a $400,000 angel round in August 2022, followed by a $1.02 Mn seed round led by Caret Capital in October 2023. 

How Omnivio Irons Out Omnichannel Complexity With Real-Time Data

For most brands, growth comes at a cost. The operational complexity multiplies as they scale across multiple sales channels and try to cope with unique reporting standards and separate datasets for sales, returns, payouts and reconciliations.

More importantly, inventories, pricing, promotion/ad spend and growth plans vary from channel to channel. Even a modest catalogue of SKUs becomes a logistical nightmare when inventory, pricing and demand need constant adjustments across sales channels. Such disjointed backends lead to severe bottlenecks when brands try to calculate profitability and drive expansion. 

Omnivio’s Control Tower tackles the biggest pain point of omnichannel retail — fragmented data. The platform syncs inputs across sales, marketing and logistics to offer brands a real-time, end-to-end snapshot of their operations — covering everything from revenue and promo spending to inventory levels, distribution gaps and reconciliation issues. 

Powered by APIs and data pipelines, it ingests more than 150 KPIs into the system and generates personalised insights within 24 to 72 hours. The result: Brands can spot sales trends, prevent stockouts and quickly adapt to shifting customer demand by keeping the right SKUs in the right warehouses. 

However, the Control Tower is not a run-of-the-mill analytics dashboard. Its AI agents plug into daily workflows and deliver tailored insights via WhatsApp, Slack and email.

“Omnivio is built to be modular and scalable so that brands of any size can integrate its solutions with their existing tech stacks,” Bhimania told Inc42.

A Q-Commerce Engine For Brands: What Hard Problems Omnivio Is Solving

Beyond optimisation, Omnivio has positioned itself as a key enabler of D2C quick commerce. The platform allows brands to offer one-to-four-hour deliveries from their websites using a mix of its own delivery network and third-party logistics partners. This reduces reliance on aggregators like Zepto or Blinkit. Currently, only daily essentials are typically delivered within 10 to 30 minutes. 

“Many D2C brands struggle to drive growth via their websites due to slow delivery and sub-par experience. As a result, they are losing traffic and market share to more agile platforms/marketplaces,” said Bhimania. “Q-commerce platforms take a hefty cut of profits, but brands are still hooked. The convenience, speed and delivery infrastructure those platforms offer are difficult to replicate in-house.”

Omnivio offers a unified platform for critical q-commerce functions, including demand mapping and forecasting, order orchestration, inventory tracking, optimisation and post-checkout support (dark store and logistics enablement, i.e. hybrid approach). Its backend solutions allow brands to build robust q-commerce capabilities without developing the tech stack from the ground up, thus ensuring cost advantage.

At its core is an AI-powered decision engine that constantly refines ad spend, optimises marketplace commissions, and aligns stock levels with demand signals across dark stores and fulfilment centres. The result is faster delivery, leaner operations and smart data-backed decisions for efficiency and profitability.

Again, Omnivio enables operations that impact toplines. For instance, it helps brands deliver best-selling SKUs within two to four hours, mimicking q-commerce speed. This is achieved by data synchronisation across channels and generating AI-enabled real-time insights into operations.

Its q-commerce bouquet also makes the math work. Unlike marketplaces, which charge 40% or more in commissions and fees, D2C commerce offers higher margins as brands can directly fulfil orders and control the last mile. Plus, the full ownership of customer data is another key lever for pushing growth. 

Who’s Using Omnivio? A Deep Dive Into Its Journey

Omnivio targets mid-to-large consumer brands that are navigating the complexity of multi-channel sales. Its core customers are those generating at least INR 10 Cr in annual recurring revenue or shipping more than 1 Lakh orders per annum but still grappling with siloed operations, disorganised sales, inventory inefficiencies and reconciliation delays.

Over the years, it has worked with 60+ active brands such as Plix, Mokobara, Mensa Brands, Supertails, The Man Company and mCaffeine. Across this network, Omnivio processes more than 3 Cr orders a year and optimises annual spending worth INR 400 Cr+ on marketplaces and logistics via its proprietary Control Tower. 

Bhimania credited this scale to the Control Tower usage that has grown fivefold since last year and the quick commerce arm of the company that is growing 100% month-on-month. 

“In a month, our Control Tower tracks 25 lakh orders and enables brands to optimise operations using real-time data. Of these, 65,000 orders are fulfilled by Omnivio’s delivery arm,” Bhimania shared.

While the SaaS platform is built for quick scaling, Omnivio has carefully positioned it as a high-ROI investment. “For most of our clients, the value becomes obvious within weeks,” said Bhimania. “We have designed our products to improve sales, margins and working capital outcomes.”

Brands also report tangible gains — faster deliveries and enhanced customer satisfaction leading to a Net Promoter Score (NPS) consistently above 65 — due to Omnivio’s q-commerce enablement. 

A case in point is one of the fastest growing D2C personal care brands – Pep Brands (House of mCaffeine & Hyphen), which came on board in November 2024 to pilot speedy deliveries and better customer experience via its D2C site. The rollout, completed in under three weeks with strong support from mCaffeine’s product and operations teams, enabled two-hour deliveries and resulted in an NPS improvement of 20%. The initiative also helped the brand to pilot their rapid commerce initiative which helped in further improving the customer experience

Omnivio enabled real-time tracking of sales, inventory and reconciliations for mCaffeine’s 150+ SKUs across 25+ warehouses. It also ensured 99.99% data accuracy and introduced smart alerts with support from control tower advisors. As a result, mCaffeine saw a 15% improvement in regional inventory efficiency, 1 day reduction in Order to Delivery TAT and RTOs reduction of ~20%.

Similar results were achieved when Omnivio partnered with a diverse slate of companies such as The Man Company, Mokobara, Mensa Brands and the UAE-based NorthLadder.

Following the success of the mCaffeine pilot, it is now expanding to additional regions to support D2C brands competing in the fast-evolving q-commerce space.

How Omnivio Is Shifting Into Growth Gear, Chasing An INR 30K Cr Market

Omnivio is now in growth mode and stepping on the gas. The retail ops startup aims to onboard 250 brands by 2027 and take its flagship Control Tower into international markets, starting with the Middle East. It also targets a 10x jump in order processing volumes, up to 20-30 Cr annually, and optimises spend management worth INR 3K-4K Cr per annum. 

On the tech front, the startup is doubling down on AI-led demand forecasting, warehouse-level automation and deeper pin-code coverage to support the spread of quick commerce. “We plan to expand our q-commerce stack across top metros and Tier I cities,” said Bhimania. “The goal is to deliver gold-standard Q-commerce in every key market.”

Given the overall growth perspective, this could be a contrarian approach, but the founder was optimistic.  

“Unlike India’s broader ecommerce boom, driven largely by demand from Tier II and III cities, quick commerce is expected to remain confined to the top 15–20 cities and roughly 1,500 high-density pin codes in the medium term. These are the areas where infrastructure, fast-moving SKUs and consumer readiness converge. Conversely, the model will have massive growth opportunities when smaller cities are ready,” noted  Bhimania. “For brands, q-commerce is not just about reach. It is also about building visibility, customer loyalty and retention. Sub-two-hour delivery on D2C platforms will build the much-needed stickiness.”   

Although quick commerce in India is projected to reach $40 Bn by 2030, growing at an impressive CAGR of 37% from 2024, Omnivio is pursuing a more diversified market. The founders peg the broad enablement market for omnichannel optimisation and D2C quick commerce infrastructure at INR 30K Cr by 2030 — covering everything from order routing and optimisation software to post-checkout workflows — across an estimated 10 Bn annual orders and 10K+ brands.

It is a massive bet that hinges on operational excellence, deep integration and meticulous standardisation across diverse markets. But then, Omnivio is not a flash in the pan. It is pitching itself as a mission-critical endeavour, creating operational and infrastructural layers to optimise and automate retail and supply chains. In doing so, it also reduces retail’s manual overheads and makes quick commerce a viable, scalable model beyond top-tier cities. If the startup delivers, it may become the backend OS powering India’s next wave of consumer brands.