D2C Kids Brand Rabitat Nets INR 40 Cr

SUMMARY

The funding round was led by RPSG Capital and DSG Consumer Partners

The round also saw participation from a clutch of family offices and angel investors

Founded in 2019, Rabitat manufactures high-quality tiffin boxes, insulated water bottles, feeding bottles, and training cups and more, for children between the ages of two to eight

D2C kids drinkware and foodware brand Rabitat has secured INR 40 Cr ($4.6 Mn) in its Series A funding round co-led by RPSG Capital and DSG Consumer Partners.

The round also saw participation from a host of family offices as well as angel investors, including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, The Souled Store founders (Vedang Patel, Harsh Lal and Rohin Samtaney), LivSpace founders (Ramakant Sharma and Sourabh Jain) and Curefit founder Ankit Nagori .

The Delhi-based startup plans to deploy the freshly raised capital to foster partnership with Indian manufacturers and launch a new design range.

Rabitat cofounder and chief business officer Sumit Suneja said, “Our products are high quality, durable, made with BPA – free non-toxic premium materials as well as aesthetically pleasing and fun for kids. As founders that are parents, in many ways, we are solving our own problems and concerns.”

Founded in 2019 by the Suneja brothers – Sumit and Siddharth, Rabitat manufactures high-quality tiffin boxes, insulated water bottles, feeding bottles, and training cups and more, for children between the ages of two to eight.

Along with selling on its own website, Rabitat’s products are also available on ecommerce platforms including Amazon and FirstCry. The D2C brand also leverages quick commerce platforms to boost its sales.

On the financial front, the company recorded a revenue of INR 16 Cr in the financial year ended in March 2024 (FY24).

The startup was also a part of Inc42’s FAST42, D2C Edition 2025.

Besides, there are several other D2C brands which are disrupting the kids’ care market with their products.

One such brand is Tuco Kids, which claims to offer a wide range of sustainable and natural personal care products for children. Its product line includes soaps, lotions, sunscreen, shampoo, oil and more. It caters to the children ageing between 3-13 years

The company recently onboarded former Curefit and Flipkart executive Chanakya Gupta as cofounder to drive its growth. Tuco also raised $2 Mn in its seed funding round in September 2024.

Last month, children-focussed nutritious snacking brand Troovy also bagged INR 20 Cr to foray into the quick commerce segment.