How The Artment Is Making Luxury Décor Affordable For India’s Style-Conscious Consumers

The Indian home décor market is undergoing a transformation as consumers seek pieces that reflect their personality, artistic values, and modern lifestyles. However, high-quality artistic décor often comes at a steep price, making it inaccessible to many. 

Recognising this gap, Aditya Agarwal and Aanchal Agarwal, two siblings from Gurugram, founded The Artment in 2019 with the vision of bringing globally inspired, design-forward décor to Indian homes at affordable prices.

Bridging The Gap Between Art & Everyday Living

The Artment is more than just a home décor brand; it is a movement that integrates artistic expression with functionality, offering a range of premium décor and furniture that allows customers to create aesthetically pleasing spaces. 

Unlike mass-produced décor, The Artment curates and designs pieces inspired by global artists, ensuring that each product has a unique, artistic essence while being manufactured in India. This not only supports local craftsmanship but also makes artistic décor more accessible and scalable to international markets.

The brand has positioned itself as a sustainable alternative to traditional décor brands by prioritising eco-friendly production practices. By offering premium designs at mid-premium pricing, The Artment has successfully bridged the affordability gap in the artistic home décor segment. 

The brand operates primarily through a strong online presence, selling directly to customers via its website and major ecommerce platforms like Amazon, Flipkart, and Myntra. Additionally, its partnership with Taj Khazana, a premium retail initiative by Taj Hotels, has enabled The Artment to establish itself in the luxury offline market.

Rapid Growth & Market Expansion

The Artment’s revenue surged 200% from INR 6 Cr in FY23 to INR 18 Cr in FY24. A major driver of this growth has been its quick commerce strategy, which saw its monthly recurring revenue (MRR) from Blinkit cross INR 1 Cr, while its total MRR increased to INR 3.5 Cr in 2024. The D2C brand has already surpassed INR 25 Cr in revenue by early CY25 and is on track to achieve its FY25 revenue target of INR 32 Cr.

The brand has also expanded its product offerings, with flagship pieces like the Vista Frame Floor Mirror, SlimeLine Shoe Rack, and Stone Mat becoming bestsellers. These products have positioned The Artment as a serious player in the design-centric home décor market, offering an alternative to generic, mass-produced furniture.

With an ambitious roadmap ahead, The Artment plans to establish ‘Ombre’ as a leading artistic furniture sub-brand by 2026, further strengthening its foothold in the premium décor segment. The brand is also working to double down on quick commerce expansion, launching new category-specific products tailored for instant delivery platforms. Additionally, the opening of its first exclusive brand outlet (EBO) will mark its official entry into offline retail, helping it tap into the premium home décor and interior design market.

To further solidify its position in the industry, The Artment is actively building strong partnerships with interior designers and architects, ensuring that its artistic and design-forward approach reaches larger audiences.

[Authored By Anirudh Trivedi]