BrandLabs How Can Conversational Commerce Drive Sales, Loyalty And Customer Satisfaction 07 Nov'22 | By Inc42 BrandLabs THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS × Become A Startup Insider With Inc42 Plus Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere. Unlimited Access Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories. Unlimited Access Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories. Inc42 Academy Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up. Inc42 Academy Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up. Startup Deals Over $250,000 worth deals on software & tools to help your business scale up. 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Member-Only Events Connect with editors and industry peers through our members-only community Member-Only Events Connect with editors and industry peers through our members-only community Clutter-Free Experience Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you Clutter-Free Experience Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you Support Independent Journalism Your contribution will go on to support and empower our unbiased & data-driven journalism Support Independent Journalism Your contribution will go on to support and empower our unbiased & data-driven journalism join INC42 PLUS THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS × Become A Startup Insider With Inc42 Plus Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere. Unlimited Access Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories. Inc42 Academy Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up. Startup Deals Over $250,000 worth deals on software & tools to help your business scale up. Member-Only Events Connect with editors and industry peers through our members-only community Clutter-Free Experience Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you Support Independent Journalism Your contribution will go on to support and empower our unbiased & data-driven journalism Choose Your Plan 3 YEAR PLAN ₹29999 ₹8999 ₹249/Month GRAB BLACK FRIDAY OFFER Cancel Anytime 2 YEAR PLAN ₹19999 ₹6999 ₹291/Month GRAB BLACK FRIDAY OFFER Cancel Anytime 1 YEAR PLAN ₹9999 ₹3999 ₹333/Month GRAB BLACK FRIDAY OFFER Cancel Anytime Join Now At ₹ 8999 Cancel Anytime Inc42 Academy Is Exclusive For Inc42 Plus Members × Black Friday Sale Is Live, Get Up To 70% Off Become A Startup Insider With Inc42 Plus Sale Ends In 3 YEAR PLAN ₹29999 ₹8999 ₹249/Month UNLOCK 70% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime 2 YEAR PLAN ₹19999 ₹6999 ₹291/Month UNLOCK 65% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime 1 YEAR PLAN ₹9999 ₹3999 ₹333/Month UNLOCK 60% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime GRAB BLACK FRIDAY OFFER ₹ 8999 Cancel Anytime FOLLOW US FOLLOW US Added to Saved Stories in Login VIEW SAVED STORIES As businesses continue to evolve in the wake of the pandemic, a flurry of changes is also disrupting the customer communication landscape. Instead of the one-to-many ‘broadcasts’, new tools and technologies are now leveraged to determine how to reach your customers effectively to grow engagement and optimise outcomes. This is also a critical cog in building a seamless and personalised customer experience, which can drive sales and profitability. To understand how strengthening customer communication throughout the sales funnel can help when trust in businesses is on the decline, Inc42 and Messagebird, a cloud communication platform, recently held a masterclass titled How Can Conversational Commerce Drive Sales, Loyalty And Customer Satisfaction. Conducted by Pradeep Gangawane, head of solutions at MessageBird India, and Deven Kothari, India lead, Google Business Messages, the masterclass brought to the fore many critical areas, including: RECOMMENDED FOR yOU Startup Stories Eyes In The Sky: 35 Indian Drone Startups Looking For A Majo... Tapanjana R. 19th May, 2024 News Cipla Raises Stake In Digital Tech Startup GoApptiv To 22.99... Meha A. 15th December, 2023 News Sales Acceleration Startup SquadStack Bags $17.5 Mn To Expan... Gargi S. 9th August, 2022 Understanding the 6C’s of customer engagement framework – Customer, Communications, Conversations, Commerce, Customer service, Customer satisfaction How smart communication tools drive business results and help brands scale Implementing chatbots for seamless customer journeys Building a unified and integrated communication platform in a mobile-first world Conversational Commerce: A Playbook To Connect With Customers Across Various Funnels To Drive Sales With the rapid rise in messaging apps and voice assistants, consumers today are more accustomed to quick and fruitful information exchanges whenever required. More than 70% of customers expect conversational experiences when they engage with brands. Again, more than 79% prefer live chat for real-time responses. It further proves that conversational commerce has emerged as a vital building block of business success. In simple terms, conversational commerce is about opening a meaningful dialogue between businesses and prospects and interacting with the latter at every step of the journey. With the help of live chat and chatbots, messaging apps and voice assistants, brands today need to build a robust communication platform that fulfils their customers’ requirements and gives them a competitive edge over others. “Businesses today have realised that an efficient conversation design, which aligns with the organisation’s business process, can create a first-class customer experience, nudging the user towards the conversational commerce [mode],’’ explained Gangawane of MessageBird India. In fact, when done right, conversational commerce delights customers and enables more purchases. Tune in to this masterclass to know how smart communication tools can help businesses drive results and achieve scale. Step up your startup journey with BHASKAR! 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