Powered By Inc42 Brandlabs

Brandlabs

The brand solutions arm of Inc42 Media combining Inc42’s creative and editorial strengths to create compelling stories for brands partnering with it.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme

SUMMARY

As India is now home to more than 100 Mn online shoppers, the D2C market is estimated to grow exponentially and hit $100 Bn by 2025, accounting for 60% of the ecommerce opportunity.

Delhi-based Shiprocket, a third-party logistics (3PL) service provider and an ecommerce/D2C enabler, has come up with a hand-holding initiative in the form of the RocketFuel Accelerator programme.

RocketFuel will be shortlisting more startups and plans to commence the second batch in the coming months.

In the past few years, more than 800 new-age, digital-first Indian brands have done away with business intermediaries and taken the direct-to-consumer (D2C) route to ensure greater operational efficiency, more control on profit and expenditure, and effective customer engagement. The D2C format, an ecommerce spin-off of sorts, has been here for the past few years. But it has flourished most during pandemic times after offline operations came to a shuddering halt and businesses resorted to online selling almost overnight. 

The D2C growth has been further fuelled by the shift in consumer mindset as people have opted for online shopping for the sake of safety and convenience. As India is now home to more than 100 Mn online shoppers, the D2C market is estimated to grow exponentially and hit $100 Bn by 2025, accounting for 60% of the ecommerce opportunity. 

Among the D2C sub-segments, fashion has the highest growth potential and is estimated to reach $43.2 Bn by 2025. Also, apparel and footwear is the most significant fashion category that is likely to capture nearly 77.6% of the online fashion market by 2025. 

Given the growth prospects, many new entrants are making a foray into the D2C space. However, not all newbies have extensive knowledge of the core DNA and the best practices to make them successful and sustainable, even when life returns to normal. 

Keen to help new businesses and entrepreneurs scale up in a capital-efficient manner during these transformational times, Delhi-based Shiprocket, a third-party logistics (3PL) service provider and an ecommerce/D2C enabler, has come up with a hand-holding initiative in the form of the RocketFuel Accelerator programme. 

Launched in September 2020, the programme aims to empower startups with effective mentoring, expert advice, funding and market access. The first batch of the accelerator programme included seven startups across consumer-facing segments, ranging from wearable technology and audio accessories to packaged food, meal supplements, nutraceuticals, fashion accessories and more.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme

“Our vision for the next three years is to build a community of 200 top brands across D2C categories and be a part of their journey,’’ said Vishesh Khurana, cofounder (growth) at Shiprocket.   

Watch Vishesh Khurana and Apoorva Singhal (strategy and investment leader, Shiprocket) talk about the company’s RocketFuel Accelerator programme and what it has to offer to early-stage D2C startups. 

RocketFuel will be shortlisting more startups and plans to commence the second batch in the coming months.

In September 2021, Shiprocket announced collaborating with Huddle to launch the RocketFuel X Huddle accelerator programme to invest $1 Mn towards the mentoring of growth-stage D2C startups. Huddle is a Delhi-based sector-agnostic incubator for early stage startups. 

The 3PL platform that offers cost-effective shipping solutions to D2C brands has so far raised $280 Mn in funding. Its latest round of $185 Mn was co-led by Zomato, Temasek and Lightrock India.

You have reached your limit of free stories

Decode India's Startup Economy With Inc42 Plus

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

Hurry! New Year Offer Ending In
countdownmail.com
2 YEAR PLAN
₹19999
₹6999
₹291/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹3999
₹333/Month
Unlock 50% OFF
Cancel Anytime
Cancel Anytime
Already A Member?

Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme-Inc42 Media

How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme-Inc42 Media

Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme-Inc42 Media

Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme-Inc42 Media
How Shiprocket Is Fuelling D2C Growth Through Its RocketFuel Accelerator Programme-Inc42 Media

You’re in Good company