BrandLabs How EV Startups Can Leverage Data Analytics To Revolutionise $110 Bn+ Industry 12 Jun'24 | By Inc42 BrandLabs THIS CONTENT IS ONLY AVAILABLE TO INC42 PLUS MEMBERS × Become A Startup Insider With Inc42 Plus Join our exclusive community of business leaders &makers for in-depth tech stories and intelligence on India’s tech economy you won’t find elsewhere. Unlimited Access Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories. Unlimited Access Unlock unlimited access to 500+ monthly new stories and Inc42’s complete archive of 40,000+ stories. Inc42 Academy Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up. Inc42 Academy Exclusive, in-depth and actionable sessions from 300+ industry leaders, founders & operators to help you level up. Startup Deals Over $250,000 worth deals on software & tools to help your business scale up. 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Member-Only Events Connect with editors and industry peers through our members-only community Clutter-Free Experience Enjoy an ad-free and clutter-free experience as a member, focus on what really matters to you Support Independent Journalism Your contribution will go on to support and empower our unbiased & data-driven journalism Choose Your Plan 3 YEAR PLAN ₹29999 ₹8999 ₹249/Month GRAB BLACK FRIDAY OFFER Cancel Anytime 2 YEAR PLAN ₹19999 ₹6999 ₹291/Month GRAB BLACK FRIDAY OFFER Cancel Anytime 1 YEAR PLAN ₹9999 ₹3999 ₹333/Month GRAB BLACK FRIDAY OFFER Cancel Anytime Join Now At ₹ 8999 Cancel Anytime Inc42 Academy Is Exclusive For Inc42 Plus Members × Black Friday Sale Is Live, Get Up To 70% Off Become A Startup Insider With Inc42 Plus Sale Ends In 3 YEAR PLAN ₹29999 ₹8999 ₹249/Month UNLOCK 70% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime 2 YEAR PLAN ₹19999 ₹6999 ₹291/Month UNLOCK 65% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime 1 YEAR PLAN ₹9999 ₹3999 ₹333/Month UNLOCK 60% OFF GRAB BLACK FRIDAY OFFER Cancel Anytime GRAB BLACK FRIDAY OFFER ₹ 8999 Cancel Anytime FOLLOW US FOLLOW US Added to Saved Stories in Login VIEW SAVED STORIES Electric vehicles (EVs) are pivotal in reducing air pollution, tackling planet warming and lowering fossil fuel dependency. Given these sustainable, eco-friendly advantages, the Indian EV market anticipates significant growth, with projections reaching $110.7 Bn by 2029. As the transition from ICE (internal combustion engine) vehicles to green mobility unfolds, data-driven strategies become critical for maximising EV benefits across the rapidly evolving industry landscape. But how does data analytics help scale EV services and maximise vehicle performances? After live data is captured, advanced algorithms analyse crucial metrics such as battery efficiency, vehicle range, charging patterns and energy consumption to develop predictive models that can help eliminate operational challenges. To understand and navigate the intricacies of a data-driven approach within the EV ecosystem, Inc42 and Qlik (a data analytics platform set up in Sweden and now based in the US) organised a panel discussion titled How EV Startups Can Leverage Data Analytics To Revolutionise $110 Bn+ Industry. The session covered a number of critical topics, including: The importance of data analytics in optimising EV performance & driving efficiency The benefits of data-driven fleet management for EV operations How data analytics ensures improved customer experience Moderated by Himanshu Ghawri, Partner at PwC, the roundtable brought together leaders from various EV startups. Among them were Shashank Sathe, CTO at Magenta Mobility; Amitabh Saran, founder & CEO of Altigreen Propulsion Labs; Jaideep Dhok, head of data at Yulu; Ankit Mogra, director (insights & analytics) at Ather Energy; Kumar Prasad Telikepalli, cofounder & group CTO of Matter, and Rishi Beri, automotive sales head at Qlik India. RECOMMENDED FOR yOU News US-Based STG Acquires Eka Software, Merges It With Portfolio... Akshit P. 8th April, 2024 News Cloud Dental Software Startup CareStack Closes Investment Fr... Tapanjana R. 13th July, 2022 News Spacetech Startup SatSure Makes International Foray With Acq... Jaspreet K. 27th May, 2022 Data Is Steering The EV Market Forward The future of electric vehicles is increasingly shaped by data-informed decision-making. A major source of this data is telematics systems embedded in EVs, turning them into mobile information hubs. For instance, telematics data is a potent tool widely used across industries and applications, including automotive, logistics, transportation and fleet management, insurance and more. Vehicular telematics can collect a wealth of data, including usage, direction, current location, engine health, charge status and battery temperature. This comprehensive data is then analysed to identify anomalies, enhance battery performance through efficient charge cycles and mitigate degradation. Besides early detection of potential issues and the corrective measures that EV manufacturers can adopt, telematics data also helps fleet operators manage their resources efficiently and assess driving patterns and drivers’ behaviour. “Once we have telematics data, we can use it for proactive alerts. In fact, some of the most important vehicle control features are often managed [remotely] through the telematics dashboard,” explained Shashank Sathe of Magenta Mobility. “Think of fleet operations. In case there’s a driver misuse or one leaves the geofencing area of the commute, we receive a proactive alert. A remote immobilising feature gives us time to stop the vehicle anywhere, reach out to the driver and resolve issues.” Data insights not only ensure strategic decision-making in fleet operations but also play a crucial role in enhancing customer experience. Understanding customer preferences through data analytics helps manufacturers tailor their services, thus increasing customer satisfaction and brand loyalty. “Today, customer interaction with a brand/company has become very complicated,” said Ankit Mogra of Ather Energy. “If a person buys our vehicle from a big town and takes it to a small town, he is happy (maybe because it is an aspirational purchase). But another challenge comes up immediately. How will they get the servicing done? So, [alongside telematics], we use geospatial analytics to deliver a vehicle and plan for services even before the customer requires it at that location.” That’s the beauty of data in a digital-first era. Apart from best-possible operations at the vehicular level, many companies are now looking at data-driven intelligent charging networks (call it infrastructure planning, if you want) to do away with range anxiety for good. To better understand how data is shaping the future of green mobility, watch the Inc42-Qlik panel discussion – How EV Startups Can Leverage Data Analytics To Revolutionise $110 Bn+ Industry. Step up your startup journey with BHASKAR! From resources to networking, Bhaskar connects Indian innovators with everything they need to succeed. Join today to access a platform built for innovation, growth, and community. × Watch Video First Name(Required) Last Name(Required) Work Email ID(Required) Phone(Required)Designation(Required) Organisation(Required) CAPTCHABy proceeding, you agree to Inc42's privacy policy.NameThis field is for validation purposes and should be left unchanged.